What is content writing?

Content writing is the process of creating content, especially web content aimed towards digital marketing. Consequently, the content developed for digital marketing may take many forms like blogs posts, web articles, website content, etc. However, content writing is not limited to just digital marketing and can take many forms like creative writing, personal writing, technical writing, etc.

An image which depicts the modern conceptualization of content writing

The need for content writing

Content is turning up to be the biggest contender in digital marketing trends. SEO optimised content aimed specifically towards digital marketing is a far more effective marketing tool than other online marketing techniques. With Google’s content based SEO strategies to sort content on the Internet, content writing is gradually becoming an indispensable aspect of the digital marketing package.

Why you should hire professional content writers?

Writing content is not a herculean task in itself. However, strategizing and structuring content aimed towards digital marketing and SEO content writing is a different story. Keyword research is an integral part of developing SEO optimised content, but it isn’t as easy as writing or develop SEO optimised content. Hence, anyone planning to invest money in content must prefer professionals to get the best return on their investment.

How Alchemy can help?

Alchemy Translation is one of the top translation and content writing companies which has trained a team of expert content writers especially to develop SEO optimised content. Alchemy Translation also employs a team of SEO optimisation experts to help the content team with keyword research and SEO optimisation. At Alchemy, we firmly believe in delivering high-quality SEO enabled content so that the client can reap the best value for his money. Apart from website content writing services, Alchemy Translations also provides professional services to develop creative content, personal content, technical content, and academic content. All content that is developed at Alchemy undergoes multiple levels of proofreading to ensure that the content is grammatically, structurally, and contextually precise.

Other services from Alchemy

Apart from content writing services, Alchemy Translation also provides professional services for Website Localisation, Website Translation, and Translation + Editing. At Alchemy, with our trained team of expert content writers and translators, we strive to provide the highest quality services to the client. At Alchemy, we believe that translation and content writing for websites is much an art as it is science. Hence, we employ creative people and train them further in the art of translation and content writing. Further, we offer them the complete creative freedom to develop their own strategies to provide the highest quality content and translation solutions to the clients.

To know more about how Alchemy Translation can help you, get in touch with our team with your requirements. We well get back to you soon with a free quote!

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Julia McCoy, who founded the content marketing firm, Express Writers, in her article about Content Marketing concludes that content marketing costs up to 62% less than outbound marketing strategies. Moreover, it generates three times more leads as outbound marketing strategies, thus making content marketing one of the most efficient digital marketing strategies.